DW

The founder of Daniel Wellington, Filip Tysander, met an intriguing British gentleman, Daniel Wellington. Inspired by his new acquaintance's timeless style, Fillip decided to create his own line of watches. Now a few years later, this design is still an important part, this design is still an important part of what makes Daniel Wellington so special.

Daniel Wellington loved to wear his watches on old NATO straps. We liked the idea and feel of the mix so much that we wanted to incorporate the idea into our own line of watches. After returning from his trip, Filip sat down and started looking at different combination he liked himself.It was important that he loved the watch personally, or he knew that he could never sell it and be proud of it.

The British navy may have pioneered the NATO strap back in the 70s, but it has come a long way since. In a range of timeless color combinations, each strap is interchangeable and says something different.

The reason I bought DW is that it is elegant and looks stylish. I would imagine this kind of watch is very appealing to teenage girls who like fashion.The color of the strap can also show you're patriotic to the UK. For more information you can watch the official website